3AF and Facebook welcome you to a virtual community conversation on creative, culture, and commerce on September 23rd. This event will focus on how the Asian American marketing and advertising industry can integrate with other creative communities and impact small Asian owned businesses that have been affected by the pandemic. With panels focusing on Economic Enfranchisement and Creative Community Collaboration, expect to come away with actionable insights on how to empower the Asian American business community.
John Wang is President of the Asian American Business Development Center, Inc. (AABDC) which he founded in 1994. AABDC is a unique non-profit consulting organization, originally established to provide technical and professional assistance to Asian American small businesses.
Over the years, a major component of AABDC’s work has expanded into the promotion and advocacy of Asian American executives, business leaders and entrepreneurs through the Outstanding 50 Asian Americans in Business Award which recognizes the achievement and contribution of Asian Americans in the general economy. Over 850 Asian Americans have been honored since 2001.
Under John’s leadership, AABDC has established a distinguished track record and leadership role in promoting U.S.-China trade through organizing trade missions, seminars and workshops, conferences and trade shows, and networking events in the U.S. and in China since 2000.
In 2008, John founded the New York in China Center with the goal of creating a New York presence in China to help New York businesses access the China market and attract Chinese investment to New York. More recently, he has also begun collaboration with other key minority groups with the aim of launching a New Majority Alliance that will pool the strengths and promote collaboration among the Asian, Hispanic and African American business communities.
Founder + Principal of TDW+Co
Tim Wang is founder & principal of TDW+Co (www.tdwandco.com), a mission-driven community-based ad agency dedicated to creating meaningful dialogue that inspires positive and social impact within diverse communities. Tim serves as chief strategist, creative, and marketer providing vision and direction on overall agency business and growth leading a team of over 40 across strategy, creative, media and community engagement within three offices in Seattle, LA and NY.
He has led hundreds of campaigns that enables community-based insights to bring to life impactful campaign work spanning across the country in over 20 languages. His agency’s multicultural communications work has garnered national recognition across numerous industry creative award competitions, winning at Effies, ANA Multicultural, 3AF, and many others.
Founded in 2004, Tim’s agency currently works with dedicated national brand partners that share its mission including AARP, St. Jude Children’s Research Hospital, U.S. Bank, and the U.S. Census Bureau, serving as the official communications and outreach partner to the Asian American communities for the 2020 Census.
Today, Tim continues his passion for building organizational culture and ensuring that TDW+Co is constantly living out its mission, vision, and values. While maintaining his voluntary duties for the Alliance for Inclusive & Multicultural Marketing (AIMM), St. Jude’s Seattle Advisory Council, and University of Washington Communications Advisory Committee, he also enjoys spending time with his 5-year old son, Elijah, and remains active as an avid hoopster after having played his college basketball for his alma mater, Pacific Lutheran University.
Executive Director of the Center for Asian American Media (CAAM)
Stephen Gong is the Executive Director of the Center for Asian American Media (CAAM), a public media and cultural non-profit organization located in San Francisco. Stephen has been associated with CAAM since its founding in 1980, and has served as Executive Director since 2006. His previous positions in arts administration include: Deputy Director of the Berkeley Art Museum and Pacific Film Archive at the University of California, Berkeley, Program Officer in the Media Arts program at the National Endowment for the Arts, and Associate Director of the National Center for Film and Video Preservation at the American Film Institute.
He has been a lecturer in the Asian American Studies program at UC Berkeley, where he developed and taught a course on the history of Asian American media. In addition to writing about film history, Gong has provided critical commentary on several DVD projects including the Treasures From American Archives, Vol 1 & 5 (National Film Preservation Foundation), Chan is Missing (dir. Wayne Wang), and is the featured historian in the documentary Hollywood Chinese (Dir. Arthur Dong).
He is the Board Chair of the Center for Rural Strategies and serves on the Advisory Board of the San Francisco Silent Film Society.
Send Chinatown Love
Grace Chang is the Partnerships Lead at Send Chinatown Love (“SCL”), a COVID-relief organization founded in March 2020 to aid low-tech Asian businesses in NYC most vulnerable due to the pandemic.
Since its inception, SCL has raised over $70,000 in direct funds for 14 businesses across Brooklyn, Manhattan, and Queens. SCL is entirely made up of volunteers ranging from engineers, designers, marketers, and native speakers. Together, we have brought to life merchant donations, gift cards, the “gift-a-meal” campaign for communities in need, as well as the SCL Food Crawl which runs through the month of September.
By day, Grace works in product development at American Express and leads the professional development committee of the Asian Network at Amex. When she isn’t sending slack messages or emails for Amex and SCL, she performs with the United Nations Symphony Orchestra and serves on the Associate Board of Apex for Youth.
Chairman + Co-founder of Gold House
Bing Chen is an entrepreneur, creator, and an equalization builder. He is Chairman and Co-founder of Gold House, the largest collective of pioneering leaders dedicated to forging stronger bonds that enhance Asian representation and success.
He is also General Partner and Co-founder of AUM Group, a multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies including Google's Global Marketing Board, Snap's Yellow Incubator, Omnicom’s Sparks & Honey, Baobab Studios, Oura Health, and more.
Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar influencer ecosystem that supports 500 million creators worldwide.
He is a Forbes 30 Under 30 honoree; a Hollywood Reporter Next Gen Leader; a Hollywood Reporter Most Influential Agent of Change; ADCOLOR Catalyst Award Honoree; Asia Society Asia 21 Young Leader; Magic Johnson's 32 Under 32 Leader; and Asian Chamber of Commerce Entrepreneur of the Year.
Bing is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania. He was born in Knoxville, Tennessee, which becomes obvious at $11.99 buffets.
Head of Artists Relations (East Coast)
Grace is an accomplished executive with 15 years of experience in the music industry. She currently leads YouTube’s artist relations team on the east coast. She previously held multiple roles on the artist marketing team at YouTube.
Prior to joining YouTube, Grace spent 9 years at Columbia Records, where she entered as an assistant and exited as Vice President of Visual Media. While at Columbia, Grace worked with all artists across the roster including Adele, Beyoncé, John Legend, HAIM, Daft Punk and J. Cole. She is a graduate of Northwestern University.
Grace is passionate about helping artists at all stages of their careers. She is also a cofounder of Asian American Collective, a networking and mentoring collective for Asian Americans in the music industry. Grace is based in New York City.
Chief Marketing Officer at Poshmark
Steven Tristan Young is the Chief Marketing Officer at Poshmark, the leading US Social Commerce platform.
Prior to Poshmark, Steven was the VP of Growth at Grubhub, the US leading online and mobile food ordering company. During his 7-year tenure, he managed the company’s customer and market level growth programs, driving double digit growth year over year.
Steven has also held leadership positions at DIRECTV, American Express, Endurance International Group and Puma Sports. At American Express, Steven spearheaded the marketing efforts for the company’s flagship “Centurion Card aka The Black Card” and “Platinum Card” portfolios, both the market leader in premium card marketing.
Steven received his undergraduate degree from The Wharton School at the University of Pennsylvania and is an alumnus of Harvard Business School.
President of AAAZA
Jay has over twenty years of experience with traditional, interactive and online marketing, as well as direct response, customized events and CRM programs. Not only has he worked with IMG Media, Direct Partners and Open Circle, he has also led projects and campaigns for AT&T, MoneyGram, Diageo, Lexus, PlayStation, DIRECTV, UnitedHealthcare, TigerWoods.com, PGA Events and Bowflex.
The foundation of his leadership began with leading a digital production team for IMG Media, managing clients and building interactive tools for sports marketing. Jay also put together a digital team to manage PlayStation’s CRM and loyalty program. For the past 10 years, Jay has enjoyed sharing his expertise in multicultural marketing and diversity in advertising throughout North America and across the globe. In addition to working closely with his insightful leadership team to expand his agency on a global scale, Jay speaks at numerous international conferences to showcase how multicultural outreach can impact brand growth on various levels.
Jay created the AAAZA Culture Cycle™, which is a proprietary algorithm that captures the stages immigrants go through as they experience the surrounding American culture. Capturing the journey of an immigrant and how their culture evolves throughout generations and life experiences allows brands to deliver an emotional and culturally relevant message. This unique approach helps answer “how” brands speak to multicultural and immigrant consumers for each ethnic group.
Jay serves as President and board member of 3AF (Asian American Advertising Federation) and is very passionate about diversity, multicultural advertising and leadership. Before transitioning into the marketing field, Jay was a biochemist working on HIV and Lyme disease.
President of Pearl River Mart
Joanne Kwong is the president of Pearl River Mart, the iconic NYC Asian emporium established in 1971.
After witnessing the public lament that followed the 2016 closing of the historic “friendship store,” she joined her in-laws, the original owners, and reinvented the brand, opening three new Manhattan stores in Tribeca/Chinatown, Chelsea Market, and the Museum of Chinese in America. A fourth store, focused on Asian foods, is set to open at Chelsea Market in 2020.
Today, under Joanne’s leadership, Pearl River remains the joyful shopping experience beloved by generations of New Yorkers and visitors. It now also serves as a dynamic hub for the Asian American community: hosting events, generating digital content about traditions and culture; and serving as a platform for Asian American entrepreneurs, designers and artists.
Joanne was born and raised in NYC. She has been a civil litigator, federal judicial clerk, adjunct law professor, strategic counsel, and non-profit communications executive.
Director, Head of Global Business Marketing for Instagram
Grace Kao is Head of Global Business Marketing for Instagram. With over 20 years of marketing and advertising experience, Ms. Kao brings a diverse base of media expertise. Instagram enables brands to be at the intersection of creativity and culture. Grace leads Instagram business marketing, helping millions of brands around the world connect with Instagram’s vibrant community of 1 billion people in more meaningful and effective ways.
Grace has led award winning campaigns for iconic brands such as Pepsi, Sony PlayStation, HP, Crate&Barrel, and Apple. Her experience includes working at creative agencies such as TBWA Chiat\Day and Goodby, Silverstein & Partners. Before joining Instagram, Grace served as VP, Sales Marketing at Pandora and Consumer Marketing Director at Yahoo.
Grace has a master’s degree in Communications from Stanford University, and resides in San Francisco, California with her husband and two children.
Head of Growth at ANA Education Foundation (AEF)
Elliot Lum is currently Head of Growth at the ANA Education Foundation (AEF) where he is leading their efforts to shape the future of marketing talent. During his tenure at the AEF, he published a book entitled “My Entrepreneurial Confessions” where he spent one year interviewing more than 300 millennial founders across 24 states.
Prior to the AEF, Elliot was Vice President, Strategic Marketing at Columbia Records where for six years, he put together marketing partnerships between brands and artists. Prior to Columbia Records, Elliot was a brand manager for the Max Fresh business at Colgate-Palmolive. He received his M.B.A. from MIT Sloan, where he won a Leadership Award for putting together the school’s first-ever marketing conference. He received his B.A. in art history from Columbia University.
Advertising Director of the World Journal New York
Jimmy Gao is the advertising director of the World Journal New York, the largest Chinese language newspaper in the United States. He has worked at The World Journal for over 20 years.
In addition to working at the World Journal, Jimmy has helped many Chinese owned businesses reach out to the community with events, publicity and in developing marketing strategy.
Jimmy was born and raised in China.He believes strongly that the United States offers people from all cultures and countries and the opportunity to preserve their heritage while pursuing the American Dream.
Outside of work, Jimmy likes to spend time playing sports and traveling.